ABSTRACT
This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through administration of questionnaires data collected were presented in tables and percentage. A sample size of 30 was adopted and questionnaires were administered only 30 were returned. The data collected were analyzed using the percentage method while the hypotheses formulated were tested using the chi-square method. The study reveals that profit maximization can only be achieved if advertising is encouraged in small scale business management. Based on my findings the study recommends amongst others that advertising should be given a great recognition especially with infant industry or company in order for them to survive in the market place. It is concluded that the market share will be boosted, if advertising is properly handled.
BACKGROUND OF THE STUDY
Infant mortality refers to the death of a child born alive before its first bir...
EXCERPT FROM THE STUDY
Improperly managed waste from the household and communities is a serious health hazard whic...
ABSTRACT
The broad objective of this study is to examine Hepatitis B (HBV) Serological Markers Relation...
ABSTRACT
This study focus on influence of teachers’ welfare on students academic performance in s...
BACKGROUND OF THE STUDY
Gender is clearly defined as the economic, social, and cultural characteristics...
ABSTRACT
Crime prevention and control is an issue of concern to almost all societies in the globe, due to the frequent r...
EXCERPT FROM THE STUDY
This study aimed at having a critical analysis of impact of accounting ethics on accounting practice in Nigeria. T...
Abstract
post - retirement is a very important stage in human development. post - retirement is inevitable i...
Abstract
The study ascertained the influence of parenting styles on social behaviour and academic performance of adolesc...
ABSTRACT
This study focused on the problems of teaching social studies in secondary schools in Awgu oca...